Nigel Sielegar is an web designer who on a whim decided to open a stand at the Queens Night Market, selling traditional Indonesian coconut desserts with his cousin. Within one year of launch, Moon Man has created a line of carefully presented desserts, making them not only delicious, but visually appealing, an asset in today’s Instagram-heavy food culture. They have also received press from outlets including Culture Trip, Eater and the New York Times. NY Times food writer Ligaya Mishan named the kue pancong as her favorite dish at the Queens Night Market, which she acclaimed as her favorite eatery of 2017. Join us for a conversation about the interplay between food and design and building a business from the ground up in New York City.


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