Shelby Zitelman and her sisters Jackie and Amy run Soom foods. Based in Philadelphia they import tahini from Israel that is made from single origin sesame seeds sourced in Humera, Ethiopia. While finishing a business degree Shelby was visitng her sister in Israel and met her then boyfriend (now husband) and got her first real taste of tahini that he was making. Why wasn’t this quality of product available in the US? this simple question launched Soom, who now have expanded their line to include a chocolate tahini spread as well as Silan, a date syrup. Tune in to hear how this company got started, what it’s like working with your family, and where tahini goes in the supermarket.
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