What Doesn't Kill You
Associated Press Food Editor J.M. Hirsch: Food Media
This week on Straight, No Chaser, Katy Keiffer is joined by J.M. Hirsch, Food Editor for the Associated Press. Get an insiders view on how food media has grown over the last decade and how Americans are starting to care more about their food and where it comes from. Hear J.M.'s thoughts on culinary education, food stamps and the sustainable food movement. How can we get people back in the kitchen and away from processed foods? Tune in and find out! This program was sponsored by Hearst Ranch."It is possible to eat really well without blowing the budget. Often, there's a knowledge gap. Those of us who best know how to make a food dollar stretch are the people who least need to to it."
"Once people get back in the kitchen and start cooking, basic skills will be learned and come back."
--J.M. Hirsch, food editor for the Associated Press on Straight, No Chaser