Myra Goodman is the co-founder of Earthbound Farms, the largest producer of organic produce in North America. Mitchell meets up with Myra at the recent TEDx Manhattan conference where she is giving a talk about the importance of organics at scale. Mitchell interviews Myra about how Earthbound Farms was started, as well as about her new cookbook Straight from the Earth: Irresistible Vegan Recipes for Everyone. This program has been sponsored by The International Culinary Center. Today's music provided by Takstar.
"Most people choose organic and spend the extra money for organic for self-preservation. They don't want to ingest these chemicals. Originally it was very intuitive...That's the biggest motivator for choosing organic." [5:45]