This week on Taste Matters, Mitchell is joined by Douq Quint and Bryan Petroff of the Big Gay Ice Cream Shop. Together, they discuss the history of both the truck and shop featuring creative, expressive and "fun" soft serve ice cream and other delicious treats. Learn about the concept behind the Big Gay brand and hear how social media and virtual experience help define the brand. What does sexual identity have to do with food? What does "Bea Arthur" ice cream taste like? Find out the answers to these questions and more!

"We realized how many great ice cream toppings there are in grocery stores but none of them are in the ice cream section!" - Doug Quint of Big Gay Ice Cream Shop on Taste Matters

"Everything that we do is fun, no matter what. There's no food that's more fun than ice cream. This is our interpretation of fun." - Bryan Petroff of Big Gay Ice Cream Shop on Taste Matters