Since opening in 1998, Mario Batali's Babbo restaurant has been one of the toughest reservations to get. Back then, a phone call was the only way to get a table. Today, demand has not slowed down, but now there's Twitter, and lots of reservation technology. In-studio guest David Gruber, head of digital media and communications for the Batali restaurants talks about Twitter, Opentable, and how to get the toughest get. This program was brought to you by Escape Maker.



"Its like twitter was made for him [Mario Batali]...thats how he works, in quick little bits." [20:00]

"We wanted to couple traditional PR with social media." [26:00]
-- David Gruber and Pam Lewy on Tech Bites