This week on the business of The Business, we welcome the founder of the Heritage Radio Network, Heritage Foods USA, and Slow Food USA, Patrick Martins. Receiving a Masters' Degree in Performance Studies at New York University's Tisch School of the Arts, Patrick found inspiration in starting a business through Carlo Petrini, who was a big voice in the radio and food industry. Speaking with host Phil Colicchio, Patrick explains how his business began through the use of committees, beginning with Slow Foods USA, and a business plan that involved breeding specific, old-school genetic foods. Learn how Patrick was able to start Heritage Foods USA out of a growth of the Heritage Turkey project, create a non-profit organization in the Heritage Radio Network, find investors for his businesses, and grow a company that focuses on the growth of pasture-raised, anti-biotic free meat. Ever wondered how the Heritage Radio Network is able to pull off 30 weekly shows to over 1 million listeners? Tune-in to hear from our founder today! Thanks to our sponsor, Hearst Ranch.

"You shouldn't have to go to the business section to find a serious article about food." [29:00]

"To hell with recipes, look to breed, and how it was raised." [31:20]

-- Patrick Martins on the business of The Business