This week on the business of The Business, Phil Colicchio continues his conversation with Adam Fleischman of Umami Burger. Find out some of Adam's opinions concerning the changing relationship between diners and restaurants. Why do new restauranteurs need to establish a certain trust with their customers in order to succeed? Hear about approachability in cuisine, and how updated comfort food can help expand people's palates. Now that Adam has perfected the burger, why has he decided to expand into the pizza business? How does 800 Degrees Neapolitan Pizza differ from other pizza joints in terms of quality and authenticity? Find out all of this and more on this week's edition of the business of The Business! This program has been brought to you by White Oak Pasteurs.

"We want to take your palate to a place it hasn't been before." [8:00]

"Once the restauranteur puts that extra effort in, they want you to meet them in the middle, and now the relationship between the restauranteur and customer is a two-way street." [11:00]

-- Adam Fleischman on the business of The Business