This week on the business of The Business, host Phil Colicchio is joined by Erin McKenna, Founder of Babycakes NYC - the premium gluten free baked goods brand in our nation! Babycakes NYC revolutionized sweets for those with food allergies, and continues to do so. Find out how this very personal and earnest idea turned into a successful business in a very short amount of time. Erin explains how the business found her, and what made her change her life and pursue this idea. This program was sponsored by Fairway Market.

"I've always had a need to invent and a need to start something for myself." [09:04]

"What was lacking for me and what inspired me to open Babycakes was that everything else out there was depressing as far as the experience goes. The energy at gluten-free food establishments was so low - it was dark and dank and little bit too hippie-ish. I wanted the fact that it was gluten-free to just be a perk of the bakery." [14:00]

"I've slowly been thinking about expanding - but it has to happen organically and in baby steps." [22:00]

"I'm never after riches, so I'm not afraid to spend it on things my gut tells me will be big. You can't be afraid to fail." [27:55]

--Erin McKenna, founder of Babycakes NYC on the business of The Business