Learn how GrowNYC's Greenmarkets are distributing regional produce on this week's episode of The Farm Report! Erin Fairbanks chats with Olivia Blanchflower of Greenmarket Co. about their mission to get products from small to mid-sized farms into local corner stores and bodegas. Find out why Greenmarket Co. is joining other produce wholesalers in Hunts Point in the south Bronx. Learn about the organization's dedication to transparency and food access. What surprising institutions have recently supported Greenmarket Co.? Later, find out how the organization works financially, and how national harvests affect local prices. This program has been brought to you by The International Culinary Center. Music has been provided by SNOWMINE.
"Only about 2% of the food that Americans eat is through farmers' markets." [2:10]
"We saw a lot of business in areas that we didn't expect. One of these areas was in the form of institutions in the city, such as senior centers." [13:30]
-- Olivia Blanchflower on The Farm Report