On today's THE FOOD SEEN we visit Heath Ceramics new San Francisco factory/showroom, right in the heart of the Mission District. There, Robin Petravic (Co-owner/Managing Director) and Catherine Bailey (Co-owner/Creative Director), are transparent about the production of their tableware, as the company has been since it's start in 1948 over the bridge in Marin County. Heath's been defining the "complexity of simplicity" for decades, from their 1940's Coupe line, to their 1960's Rim, 1980's Plaza, and even in their restaurant collection for Chez Panisse during the 2000's. In keeping a connection with their customers, they "work on a human scale," keeping a balance "between hand and machine", which allows their artisan pottery to have soul and become a central part of the home, just as a kitchen should be. This program has been sponsored by Cain Vineyard & Winery.

"Everything requires the same amount of consideration, because we want it all to be holistic." [16:00]

Robin Petravic on The Food Seen