Do you sip your tequila neat? If you do, there’s one woman you’ll want to know about: Bertha González Nieves. A true believer who thought tequila should be treated like a fine cognac, González Nieves founded Casa Dragones in 2009, right as this country was experiencing the Great Recession. She sold one product and one product only, a $275 Casa Dragones Juven, for the first 5 years of the company’s existence. Listen to this episode of Speaking Broadly to hear how tequila is made, how she changed the course of the spirit’s history and her belief in the power of focus. As a bonus, González Nieves, a life-long resident of Mexico City gives us recommendations for a perfect day in her hometown.
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