Building is All About Listening
Jordana Kier is the co-founder of LOLA, the first lifelong brand for a woman’s body. On this episode of ITS, Jody and Ali talk about the MUSTS of building an online-only, subscription-based brand. They discuss research, focus groups. and why Lola communicates with its consumers way differently than the X...
Spinning Yarns: Knitting and Talking 100% Natural Cotton Tampons with the founders of Lola
First, knitting converts Claire and Erica discuss how to get looped into the hobby as a beginner, and what tools and materials they're loving right now. Then Jordana Kier and Alexandra Friedman, founders of Lola tampons, discuss why feminine hygiene is such a hot topic right now.