What Will it Take to Bring Back New York City’s Nightlife Industry?
New York City’s mandated lockdown presented overwhelming challenges for bars, clubs, and restaurants in New York City. The city’s nightlife industry is made up of 25,000 establishments that support nearly 300,000 jobs with $13.1 billion in wages, and $35 billion in economic activity.
Designing a profitable beverage program with Adam Fournier and Diageo Bar Academy
It's common knowledge that wine and alcohol sales have much better margins than food. Building a great bar program not only delights guests but can also really drive profitability. But how does a post lockdown world turn the bar program on its head?