Whether your sales up or down, there has to be a reason. So what's behind the participation slump among students who don't qualify for free or reduced-priced meals?

We kick off the new year with Dayle Hayes, the activist blogger behind "School Meals That Rock," a multi-platform social media campaign that draws attention to news of healthy, delicious, sustainable progress in K-12 food service. Last year there was plenty of that kind of news.