Opening a restaurant comes with a laundry list of challenges. Let’s assume you’ve checked all the boxes and you have your opening date. Now it’s all about getting people IN to your restaurant. How do you devise the press strategy for opening?

Leilani May manages public relations for Food & Finance High School's School Grounds Café, so she's curious about the effect that social media can have on a restaurant's business.

On the season premiere of Animal Instinct, Celia is joined by PR specialist Nancy Hassel, founder and president of American Pet Professionals, an award winning business-networking and educational organization for the pet industry since 2009.

This week on The Main Course, Alexes and Phil are joined in the studio by PR pro Jennifer Baum, where the conversation soon turns to... ringworm (by its many names).

On this week's All in the Industry, host Shari Bayer gives us a recap of her adventures at this year's Tales of the Cocktail festival in New Orleans, complete with interviews recorded on the ground at Bourbon Street!

Today on All In The Industry, Amanda Bourne joins us in the studio to talk about her days as in cooking school, at the Food Network, and traveling around the world.

Shari Bayer is joined in the studio by Herb Karlitz, who turned a career in marketing into the creation of the celebrity chef. Karlitz cut his teeth at public relations firm Burson-Marsteller, where he worked with the likes of Frank Sinatra, The Beach Boys and Stevie Wonder.