Ibraheem Basir is the Founder of A Dozen Cousins, a line of ready-to-eat beans using delicious recipes from Black and Latino cultures. On this episode of ITS, Ibraheem and Ali discuss the gap between food culture and the (very crowded) world of "natural products," and how A Dozen Cousins is built to bridge that gap. Ibraheem also shares how his experience working for Annie's and General Mills has shaped the way he's building his business.

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