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Agave Road Trip

Helping Gringo Bartenders Learn Agave Spirits

Agave Road Trip provides gringo bartenders with firsthand knowledge about heritage agave spirits from Mexico, including mezcal, raicilla, bacanora, and destilado de agave.

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Engineered by HRN Staff

Produced by Lou Bank & Chava Periban

Hosted by

Lou Bank

Lou Bank

Lou Bank has sold more copies of a single comic book than anyone else in America. He helped bring Pokemon to the masses, Star Wars to the cereal aisle, and Morimoto to the beer geeks. But you’re here because he founded SACRED, a USA-based, 501c3 not-for-profit that uses traditional and artisanal agave spirits from rural Mexico to help improve the quality of life in the communities where those spirits are made.

Salvador “Chava” Peribán

Salvador “Chava” Peribán

Salvador “Chava” Peribán develops strategies and processes to achieve sustainable, fair, and beautiful products, including agave spirits, tumblers, and adobe bricks. He has worked as director of R&D at Xaquixe, a Oaxaca-based glass-blowing studio, and as head distiller at Sombra, where he also helped reduce the distillery’s ecological footprint. He’s currently immersed in a yet-to-be-revealed agave project in Mexico City.

Latest Episodes

Do Consumers Really Care if Mezcal is Sustainable? (Sustainability Miniseries, Part 3 of 3)

Season # 2
Episode 128, Aired: February 2, 2023

This series on sustainability was sparked by all the industry talk about consumers only supporting sustainable mezcals. And the IWSR released a report that supports that notion, claiming that nearly half of alcohol consumers say sustainability practices influence whether they buy from a company or...

Is Anything Sustainable? (Sustainability Miniseries, Part 2 of 3)

Season # 2
Episode 127, Aired: January 26, 2023

Last week we bickered about whether or not mezcal is sustainable. But maybe the bigger and more important question is, is anything sustainable? We get bleak in this episode of Agave Road Trip! Find extra photos and related links at agaveroadtrip.com Agave Road Trip is Powered by Simplecast.

Is Mezcal Sustainable? (Part 1 of 3)

Season # 2
Episode 126, Aired: January 19, 2023

There’s a lot of industry talk about only supporting sustainable mezcals. But … none of the brands are sustainable. Or, at least, not one of them that is being exported is sustainable. How can that be? What does that mean? And how does that inform what you should drink or not drink? Chava and I...

Mezcal is a Nine Million-Liter Monster!

Season # 2
Episode 125, Aired: January 12, 2023

VP Pro shared out a story about the “impressive” growth that mezcal has been experiencing for many years. Yet, for all that growth, it’s still just 9 million liters annually. Compared to the 527 million liters of tequila that are produced in Mexico, let alone the 13.5 billion (with a “B”) liters of...

The Rainbow of Problems with Food Coloring

Season # 2
Episode 124, Aired: January 5, 2023

Get to the bottom of the question about dyes in cocktails with the Cocktail MD, Dr. Ryan Aycock.

What’s the Craft in Craft Spirits?

Season # 2
Episode 123, Aired: December 29, 2022

There are a lot of distilleries referring to themselves as “craft” distilleries. But … are they? Who defines craft? And is craft a reference to flavor or to process? It’s a(nother) judgmental episode of Agave Road Trip! Find extra photos and related links at agaveroadtrip.com Agave Road Trip is...

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