Calling food start-ups and entrepreneurs. If you've got a great product but don't know how to turn it into a viable go-to-market plan, this episodes of Food Business Bootcamp is for you. Learn how to structure your business plan with the right data points to drive product development, scalability and investment strategy. In-studio guests are: Liz Vaknin, cofounder of Our Name Is Farm, a data-driven consulting firm that specializes in assisting sustainable food and beverage growers, producers, businesses, markets and communities develop their brands and audiences. Patricia Duffy is an experienced marketing strategist, consultant, trainer/facilitator, and connector. Emphasizing sustainable business models, Patricia is active in initiatives and organizations designed to advance food businesses via market and industry connections. This includes hosting a monthly Community Table forum for food professionals and students at New York University and mentoring members at the Brooklyn FoodWorks.