In the start-up world failure equals success. It’s the paradox of innovation. A founder needs to fail in order to gather information, build a network and proof-of-concept, and push out a new better version. This philosophy sets innovators apart from the traditional old-school business values because innovators value experience and information. But at what point do you stop iterating and move on? On this episode of Tech Bites host Jennifer Leuzzi (@mmesnack) talks with Cheryl Durkee currently VP of Brand Identity for ItsaCheckmate (@itsacheckmate) formerly CEO/Founder PieShell. Her start-up had all the right moves with a great idea, participation of all the right events, and helping more than 60 displaced food companies in the Pilotworks debacle by raising $180,000 then…the pivot. This episode of Tech Bites (@TechBitesHRN) is made possible by the generosity of Shacksbury Cider (@shacksbury).

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