These days, it seems everyone is trying to print "Organic" on their product labels. Laura Batcha, CEO and Executive Director of the Organic Trade Association, explains why the public is enamored with everything organic. Given this rise in popularity, the supply and demand for organic products is experiencing issues. The difficulties of organic production are limiting the available supply of products, and this may lead larger companies to turn back on their commitment to using all organic ingredients. Tune in to hear more of what Laura has to say about the issue.