Innovation in the Hospitality Industry is today's focus on "the business of The Business" as host Phil Colicchio is joined by Director of Premium Services for the New York Giants, Beth Accardi. Find out how Beth went from selling tickets at MSG to eventually helping shape the premium services at the new Yankee Stadium and then moving on to work for the New York Giants. She helped build the premium service program at MetLife Stadium from scratch. Find out what it was like during the Super Bowl run last year and hear how Beth makes sure to create a one-of-a-kind experience for the fans she works for. This program was sponsored by Whole Foods Market.

"We work very hard during the offseason working for those 8 regular season games to knock the socks off the people in our premium areas." [22:00]

--Beth Accardi, Director of Premium Services for the New York Giants on the business of The Business