This week on Taste Matters, Mitchell Davis is joined by William Drew, editor of Restaurant Magazine, the publication that organizes the World's 50 Best Restaurants list. Tune in to learn more about how polling works and what the list means for restaurants lucky enough to appear on it. Hear why William thinks taste and flavor is once again rising above novelties, gimmicks and experience in restaurants. This program was sponsored by Whole Foods Market.
"Being on the list is an affirmation rather than an end goal. The reality is that it's an extremely effective business tool. As soon as a restaurant gets on the list, it always means it will now be full starting the next day."
"Perhaps in recent years [taste and flavor] has been overtaken by worthiness or providence of where the food is coming from, or trickery and theater. Those things are important and can play a role, but it seems taste and flavors are back at the top of the agenda for chefs and restaurants and that's where it should be."
--William Drew, editor of Restaurant Magazine on Taste Matters