Adam Fleischman is capitalizing on the fifth dimension of taste with Umami Burger. Adam joins Phil Colicchio for this week's episode of the business of The Business to talk about Umami Burger's opening in New York City in Greenwich Village. Find out about Adam's love affair with wine, and the relative importance of formal cooking training. How does food evoke nostalgia, even if it is nostalgia for the present? Find out how Adam composed his business plan, and why he knew his concept would work. Hear how Adam's meticulous planning and broad thinking allowed for Umami Burger to expand into a global brand. Tune into this episode, and find out more on next week's second installment with Adam Fleischman! Thanks to our sponsor, Hearst Ranch.
"The first burger I made was just about a month before we opened." [13:35]
"The umami flavor is most prevalent in pizza and burgers - two of America's favorite foods." [20:40]
-- Adam Fleischman on the business of The Business